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Email settings, rows and columns
Settings, Rows, and Content: How do they work?
Settings, Rows, and Content: How do they work?

Find out how to optimise your email on Firepush editor with three simple tools: email settings, rows and content blocks.

Emily avatar
Written by Emily
Updated over a week ago

One thing customers love about the Firepush editor is its versatility. By creating a user-friendly platform, separated by editable blocks, professionals can enjoy adding their own creative flair to emails.

Firepush editor is separated into settings, rows, and content, which give users ultimate control, without the need for code.

Settings are things that apply to the entire email such as the font.

Rows are horizontal components that can be added and moved around your email.

Content blocks include images, text, and interactive buttons and can be added to your email.


Settings apply to the whole email. This means, when you change a setting it will automatically be applied to all of the structures and content blocks in the message.

For example, when you change the font in settings, this will be used everywhere in your email. To use a different font for a section, you will need to change the custom settings for that particular block.


Rows are structural elements that make up the horizontal composition of your email. Each row can contain between one and four columns.

This allows you to break down your email into customizable chunks, no matter which template you started with.

You’ll also have a choice of different rows to insert into your email, so you can pick the one that fits your design the best.

When you become comfortable with the software, you can create your own customer saved rows. These will save you time when it comes to creating a similar email later down the line.

The properties of each row can be controlled with its own settings, giving you added flexibility to your email’s design.

This can include anything from changing the background color of a row to adding padding.

Email Content

Once you’ve chosen your general settings and organized your email into rows, it’s time to start adding content.

To do this, you’ll find a series of tiles that represent different kinds of content whether it be an image, block of text, or button.

Simply drag your content block inside a column and it will adjust to the settings you’ve chosen.

You can change the settings of each individual content block using the right-hand-side panel which adjusts automatically depending on the block you’ve selected.

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