This type of text message helps you to recover lost sales from abandoned carts. Though some shoppers are just browsing, and that’s why they never make it to the checkout, others get distracted halfway through their purchase. You can help to reduce your number of abandoned carts by automatically prompting would-be shoppers to return to your store and complete their purchase. You might want to include an incentive within this message, such as 10% off or free shipping to help seal the deal.