We’ve put together a guide on how to set up your abandoned cart email campaigns in Firepush. It includes what email settings you’ll need to use and explains how to edit an email template using the various formatting features available.

1. Complete the required information in ‘General settings’

First of all, navigate to the ‘Emails’ section in Firepush and click on ‘Abandoned Cart Email Campaigns’. Make sure that your sender name is correct and that your sender email contains your domain name in the ‘General information’ section.

Then move onto the abandoned cart emails and edit your subject line accordingly for each one. You can add personalisation to your subject line by adding in the variable [First_name]. If the Firepush system can’t find your subscriber’s first name in your database, it will automatically add the word ‘Dear’ in its place.

You can activate up to three abandoned cart emails. Each email can be scheduled to send according to different timings and there’s an option to add a discount code to each email too.

2. Edit and save your email templates

To edit one of your email templates, click on ‘Edit template’ at the top right of each of abandoned cart email section. You’ll be prompted to save your template, either as an existing template or as a new template. You can click ‘Save’ or ‘Reset’ - if you choose the latter, you’ll be directed back to the previous version of your email template.

For the purpose of this guide, we’ll take you through the default template. You can adapt the copy and layout by adding in, removing or editing blocks or rows of content. Double click a block to edit it (you’ll see formatting tools appear that allow you to change the font type, font size, text alignment and more).

There are several variables you can use to personalise your content, such as [First_name], [Brand_name] and [customer_email]. To find all the variables, click on ‘Merge tags’ within the formatting tools section.

For abandoned cart emails, it’s important to have a call-to-action that prompts your customer to revisit their abandoned cart. This is included in the default template, but to do this yourself, add a button with text such as ‘COMPLETE YOUR ORDER’ and include the URL to the abandoned cart checkout page in the ‘Action’ section of ‘Content properties’. If you can’t find the abandoned cart checkout page URL, click on ‘Special links’, ‘Abandoned checkouts’ and then click to add the URL from there.

You can add or edit information relating to your product items within the email template too. The system pulls through your product image, product title, quantity and price (of individual items - not the total price of multiple products).

On the right-hand side of your screen, you’ll see an option for ‘Display condition’. When you click this option, you can choose how many products to display within your email. For instance, you can choose to show all products, a maximum of ten products, or five or three products, etc. The default option is set to show five products. When you’ve chosen how many products to display, this information appears on separate rows within your email content.

Note: the correct way to display multiple products is by altering the ‘Display condition’. Don’t attempt to add another row of product information by clicking the copy button. This will only duplicate the original product information so that it appears twice.

Another important call-to-action button features in the default template, encouraging the customer to ‘CONTINUE SHOPPING’. Here, you’ll want to link to your store’s homepage, or perhaps a sales landing page. You can add or change the URL in the ‘Action’ section on the right-hand side which you see when you click on the button content.

Towards the end of the email template, you’ll see a section where you can add information about your store. Your store’s web address is included here, followed by social media icons, where you can link up your social media profiles.

At the very end, there’s a statement that explains to the customer why they’re getting your emails and this part includes an unsubscribe link to allow your subscribers to easily opt-out if they wish. Your unsubscribe link (and other links) can be found within ‘Special links’ or ‘Merge tags’.

Once you’ve finished with the main layout, you can choose to add a header image or your store’s logo at the top of the template, by clicking the ‘Browse’ icon and locating an image of your choice.

To save your template, click on ‘Save’ at the bottom of the screen. You can also ‘Preview’ your email template from here and send a test email to yourself. Clicking ‘Save and Exit’ will prompt you to save your template or overwrite an existing one, and then you’ll be taken back to the ‘General settings’ section for abandoned cart emails.

The default email templates for each of the three abandoned cart emails are slightly different from each other in terms of the copy. They reflect the different messaging that you might want to use when sending out these abandoned cart reminders according to our recommended timings.

Setting up abandoned cart email campaigns

We hope this helps you with setting up your abandoned cart email campaigns. If you need any assistance, our support team are on hand to help. You can also watch a video tutorial:

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