Firepush

The Campaign Booster feature gives you a 2nd chance to reach customers who skipped the first campaign.

Boost email campaign

The importance of “From” names and email addresses

How to set up abandoned cart emails in Firepush

Learn how to improve email deliverability in order to get the most out of your email marketing campaigns with Firepush.

Everything you need to know about email (and Gmail) deliverability

This article explains when and why you need to collect consent for email marketing during events and other offline situations.

The dos and don’ts of collecting emails during events

Learn why some of your emails might go to spam when you first start sending campaigns with Firepush - and how IP warming can help.

My emails goes to SPAM folder. What to do?

Create a sense of urgency for your email marketing campaigns by adding a countdown timer to your discount, flash sale or special offer.

What is a countdown email?

Provide an incentive for new customers to make a purchase with Firepush 'reward new customer' email campaigns.

What is a reward new customer email?

Recover lost sales from abandoned carts by setting up this type of email automation campaign in Firepush.

What is an abandoned cart email?

Send one email campaign that's relevant to all subscribers with the bulk email feature in Firepush.

What is a bulk email campaign?

Email Preview (Preheader)

Emily

Learn how to send email campaigns in bulk, plus how to set up email automations and segment your audience.

Email marketing

IP warming helps make your IP address become more trusted by email service providers.

What is IP warming?

IP warming helps your IP address come across as trustworthy, so that your emails are more likely to be delivered to subscribers.

Why use IP warming?

An IP address is linked to a device that is connected to the internet. Emails sent from your device will carry your device's IP address.

What’s an IP address?

IP addresses help email service providers recognise where emails are sent from. All emails carry an IP address linked to a sending device.

What is the IP address of an email?

IP warming is about warming up your IP address so that email inbox providers deem it to be trustworthy.

How do you warm up an IP address?

IP warming is about the process of warming up your IP address so that it's deemed trustworthy to email inbox providers.

When should I do IP warming?

This article explains how to warm up your email subscribers, so as to improve your relationship with them.

How do you warm up an email list?

If your email to a subscriber 'bounces', this means it hasn't been delivered. Learn about hard and soft email bounces and how they differ.

What are email “bounces”?

Your email subscriber list needs regular maintenance. This involves cleaning it up from time to time.

Why should I clean my email list?

When it comes to your subscriber database, quality beats quantity every time. Inactive email subscribers are poor quality subscribers.

Why should I remove inactive email subscribers?

A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.

Why does it matter if I have a high complaint or email spam rate?

This article explains why you should avoid using purchased email lists for your Firepush email marketing campaigns.

Why are purchased email lists are bad to use?

You shouldn't be emailing people who haven't given you their express permission to be contacted in this way - read on to learn why.

Can I email people who haven’t given me their permission?

For best results, email your subscribers as per the frequency set out below.

How often should I email my subscribers?

Cold email marketing is something that should be avoided to comply with various data protection laws.

IP Warming for email deliverability