Email marketing

Learn how to send email campaigns in bulk, plus how to set up email automations and segment your audience.

26 articles in this collection
Written by Tom and Emily

Boost email campaign

The Campaign Booster feature gives you a 2nd chance to reach customers who skipped the first campaign.

Written by Tom
Updated this week

The importance of “From” names and email addresses

Written by Emily
Updated this week

How to set up abandoned cart emails in Firepush

A short guide for abandoned cart emails.

Written by Tom
Updated over a week ago

Everything you need to know about email (and Gmail) deliverability

Learn how to improve email deliverability in order to get the most out of your email marketing campaigns with Firepush.

Written by Tom
Updated over a week ago

The dos and don’ts of collecting emails during events

This article explains when and why you need to collect consent for email marketing during events and other offline situations.

Written by Tom
Updated over a week ago

My emails goes to SPAM folder. What to do?

Learn why some of your emails might go to spam when you first start sending campaigns with Firepush - and how IP warming can help.

Written by Tom
Updated over a week ago

What is a countdown email?

Create a sense of urgency for your email marketing campaigns by adding a countdown timer to your discount, flash sale or special offer.

Written by Tom
Updated over a week ago

What is a reward new customer email?

Provide an incentive for new customers to make a purchase with Firepush 'reward new customer' email campaigns.

Written by Tom
Updated over a week ago

What is an abandoned cart email?

Recover lost sales from abandoned carts by setting up this type of email automation campaign in Firepush.

Written by Tom
Updated over a week ago

What is a bulk email campaign?

Send one email campaign that's relevant to all subscribers with the bulk email feature in Firepush.

Written by Tom
Updated over a week ago

Email Preview (Preheader)

Written by Emily
Updated this week

IP Warming for email deliverability

What is IP warming?

IP warming helps make your IP address become more trusted by email service providers.

Written by Tom
Updated over a week ago

Why use IP warming?

IP warming helps your IP address come across as trustworthy, so that your emails are more likely to be delivered to subscribers.

Written by Tom
Updated over a week ago

What’s an IP address?

An IP address is linked to a device that is connected to the internet. Emails sent from your device will carry your device's IP address.

Written by Tom
Updated over a week ago

What is the IP address of an email?

IP addresses help email service providers recognise where emails are sent from. All emails carry an IP address linked to a sending device.

Written by Tom
Updated over a week ago

How do you warm up an IP address?

IP warming is about warming up your IP address so that email inbox providers deem it to be trustworthy.

Written by Tom
Updated over a week ago

When should I do IP warming?

IP warming is about the process of warming up your IP address so that it's deemed trustworthy to email inbox providers.

Written by Tom
Updated over a week ago

How do you warm up an email list?

This article explains how to warm up your email subscribers, so as to improve your relationship with them.

Written by Tom
Updated over a week ago

What are email “bounces”?

If your email to a subscriber 'bounces', this means it hasn't been delivered. Learn about hard and soft email bounces and how they differ.

Written by Tom
Updated over a week ago

Why should I clean my email list?

Your email subscriber list needs regular maintenance. This involves cleaning it up from time to time.

Written by Tom
Updated over a week ago

Why should I remove inactive email subscribers?

When it comes to your subscriber database, quality beats quantity every time. Inactive email subscribers are poor quality subscribers.

Written by Tom
Updated over a week ago

Why does it matter if I have a high complaint or email spam rate?

A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.

Written by Tom
Updated over a week ago

Why are purchased email lists are bad to use?

This article explains why you should avoid using purchased email lists for your Firepush email marketing campaigns.

Written by Tom
Updated over a week ago

Can I email people who haven’t given me their permission?

You shouldn't be emailing people who haven't given you their express permission to be contacted in this way - read on to learn why.

Written by Tom
Updated over a week ago

How often should I email my subscribers?

For best results, email your subscribers as per the frequency set out below.

Written by Tom
Updated over a week ago

What is cold email marketing?

Cold email marketing is something that should be avoided to comply with various data protection laws.

Written by Tom
Updated over a week ago