Email preview text (also known as a preheader) can help increase open rates on your email campaigns. Learn more about email preview text in this article, including:

  • What email preview text is,
  • Why you should use it,
  • How to add a preview text to your emails,
  • How it is displayed in different inboxes.

What is email preview text?

After the Subject line of your emails you’ll see a short line of text shown. This is email preview text. In most cases, the text is simply lifted from the first line of text of the actual email. What many marketers don’t know is that you can actually set your own text here.

Why you should add a preview text to your emails

Open rates are the key to success when it comes to email marketing. So, you should be using every tool you have to increase the number of customers who open your emails. Preview text is one of those tools. It gives your subscribers more information about what’s in the email. If you make this text interesting, useful and catchy, it can encourage more customers to open your emails.

Adding email preview text

Firepush enables you to add preview text to your email campaigns and automations.

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