IP warming helps your emails get past spam filters and increases deliverability. If some of your emails aren’t being delivered, you won’t be able to get an accurate measure of how well your email campaigns are performing. Undelivered emails also raise a red flag alert to inbox providers, who may assume that your future emails should also go undelivered too.
IP warming helps your IP address come across as trustworthy, so that your emails are more likely to be delivered to subscribers.
Written by Tom
Updated over a week ago