Firepush

IP warming helps make your IP address become more trusted by email service providers.

What is IP warming?

IP warming helps your IP address come across as trustworthy, so that your emails are more likely to be delivered to subscribers.

Why use IP warming?

An IP address is linked to a device that is connected to the internet. Emails sent from your device will carry your device's IP address.

What’s an IP address?

IP addresses help email service providers recognise where emails are sent from. All emails carry an IP address linked to a sending device.

What is the IP address of an email?

IP warming is about warming up your IP address so that email inbox providers deem it to be trustworthy.

How do you warm up an IP address?

IP warming is about the process of warming up your IP address so that it's deemed trustworthy to email inbox providers.

When should I do IP warming?

This article explains how to warm up your email subscribers, so as to improve your relationship with them.

How do you warm up an email list?

If your email to a subscriber 'bounces', this means it hasn't been delivered. Learn about hard and soft email bounces and how they differ.

What are email “bounces”?

Your email subscriber list needs regular maintenance. This involves cleaning it up from time to time.

Why should I clean my email list?

When it comes to your subscriber database, quality beats quantity every time. Inactive email subscribers are poor quality subscribers.

Why should I remove inactive email subscribers?

A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.

Why does it matter if I have a high complaint or email spam rate?

This article explains why you should avoid using purchased email lists for your Firepush email marketing campaigns.

Why are purchased email lists are bad to use?

You shouldn't be emailing people who haven't given you their express permission to be contacted in this way - read on to learn why.

Can I email people who haven’t given me their permission?

For best results, email your subscribers as per the frequency set out below.

How often should I email my subscribers?

Cold email marketing is something that should be avoided to comply with various data protection laws.

What is cold email marketing?

IP Warming for email deliverability

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