Firepush

IP warming helps make your IP address become more trusted by email service providers.

What is IP warming?

IP warming helps your IP address come across as trustworthy, so that your emails are more likely to be delivered to subscribers.

An IP address is linked to a device that is connected to the internet. Emails sent from your device will carry your device's IP address.

IP addresses help email service providers recognise where emails are sent from. All emails carry an IP address linked to a sending device.

IP warming is about warming up your IP address so that email inbox providers deem it to be trustworthy.

IP warming is about the process of warming up your IP address so that it's deemed trustworthy to email inbox providers.

This article explains how to warm up your email subscribers, so as to improve your relationship with them.

If your email to a subscriber 'bounces', this means it hasn't been delivered. Learn about hard and soft email bounces and how they differ.

Your email subscriber list needs regular maintenance. This involves cleaning it up from time to time.

When it comes to your subscriber database, quality beats quantity every time. Inactive email subscribers are poor quality subscribers.

A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.

This article explains why you should avoid using purchased email lists for your Firepush email marketing campaigns.

You shouldn't be emailing people who haven't given you their express permission to be contacted in this way - read on to learn why.

For best results, email your subscribers as per the frequency set out below.

Cold email marketing is something that should be avoided to comply with various data protection laws.

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