Why should I clean my email list?

Your email subscriber list needs regular maintenance. This involves cleaning it up from time to time.

Tom avatar
Written by Tom
Updated over a week ago

It’s important to clean your email list regularly. This means getting rid of bounced email addresses, correcting any errors and removing inactive subscribers - people who haven’t opened your emails in a long time. Cleaning your email list will produce better results for your campaigns and help inbox providers to see that your emails are being read.

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