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Why should I remove inactive email subscribers?
Why should I remove inactive email subscribers?

When it comes to your subscriber database, quality beats quantity every time. Inactive email subscribers are poor quality subscribers.

Tom avatar
Written by Tom
Updated over a week ago

Inactive subscribers offer no value to you whatsoever. If a subscriber hasn’t interacted with your emails in more than six months, they’re unlikely to be interested in what you have to say. Don’t be afraid to delete inactive subscribers!

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