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Why are purchased email lists are bad to use?
Why are purchased email lists are bad to use?

This article explains why you should avoid using purchased email lists for your Firepush email marketing campaigns.

Tom avatar
Written by Tom
Updated over a week ago

Purchased email lists are a no-go for several reasons. Firstly, the contacts contained within a bought list are unlikely to have opted in, which violates several data privacy laws. Secondly, a reputable email provider won’t allow you to use purchased lists for that very reason. 

Finally, purchased lists usually contain poor contacts, with seldom-used or very old email addresses that are likely to bounce anyway. The best approach to email marketing is to grow your list organically; you’ll end up with a much more valuable subscriber list this way.

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