Any of your subscribers have the ability to report your email as spam, or make a complaint if they think you’re emailing them outside of the law. If you want your email marketing messages to reach your subscribers, you’ll want to avoid complaints as much as possible and keep your spam rate low. An acceptable spam rate is 0.1%.
A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.
Written by Tom
Updated over 4 years ago