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Why does it matter if I have a high complaint or email spam rate?
Why does it matter if I have a high complaint or email spam rate?

A high email spam rate reflects a bad reputation as an email sender and can affect your future email marketing campaigns.

Tom avatar
Written by Tom
Updated over a week ago

Any of your subscribers have the ability to report your email as spam, or make a complaint if they think you’re emailing them outside of the law. If you want your email marketing messages to reach your subscribers, you’ll want to avoid complaints as much as possible and keep your spam rate low. An acceptable spam rate is 0.1%.

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